Brands: Layering on the Exposure

Monday, June 23rd, 2008

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Posted on Brands: Layering on the Exposure: By Whitney Beckett with contributions by Amy Wicks Any publicity may be good publicity, but what publicity is best? For brands with little or no advertising budget (and even for those with sizable ones), that’s a critical question that can shape how to focus marketing [...]

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Adventures in Terrible Local Advertising

Monday, April 7th, 2008

Posted on Adventures in Terrible Local Advertising: Adventures in Terrible Local Advertising Jossip | 9 minutes ago Oh struggling car industry. Oh local markets. Please don’t bring your pain upon the rest of us. It’s unclear where this ad aired, but suffice to say, if you’ve stepped outside [...]

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