Bets are split on value of casino players’ lists
Posted on Bets are split on value of casino players’ lists: Bets are split on value of casino players’ lists by Judy DeHaven/The Star-Ledger Wednesday July 02, 2008, 10:00 PM A rule of thumb in the industry is a casino makes 80 percent of its profit from 20 percent of its gamblers. So knowing who those people are is a valuable commodity. Years ago, the job of keeping track of big players was left to casino hosts who kept handwritten lists. Today, computerized databases do the job, and the marketing has become much more sophisticated. Female slot playe (source)
