Brands: Layering on the Exposure
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Posted on Brands: Layering on the Exposure: By Whitney Beckett with contributions by Amy Wicks Any publicity may be good publicity, but what publicity is best? For brands with little or no advertising budget (and even for those with sizable ones), that’s a critical question that can shape how to focus marketing energy. Winning editorial credits, having your dress worn by a celebrity and ? the mother of all placements ? getting picked up by Oprah can put a product on the map overnight and create credibility. The buzz machine of media (source)
